Book Marketing Masterclass with Bestselling Authors Joanna Penn and Polly Courtney – 12th Feb 2014

Jo Penn + Polly Courtney A workshop for authors, led by two authors with years of marketing experience.

Saturday, 12 Feb 2014 09:30 to 17:00 Waterloo Action Centre, London


The first job of an author is, of course, to write great books, but these days, the second job is to market them. Traditional publishers and agents want authors with marketing skills and a platform. If you’re self-publishing, you definitely need to know how to do it yourself.

This full-day seminar is for authors who want to sell more books, but it’s also for those writers who want to think more like an entrepreneur, even if they have only just started on the journey. It’s for traditionally published authors who want to take control of their future income, and for self-published authors who want to jump-start their sales. It’s for fiction and non-fiction authors, with specific tips for both in the workshop.

What you will learn

  • Why marketing isn’t scary, discovering how your goals impact your marketing plans, and the strategies that don’t change even when the online tools move on.

  • Your book fundamentals. Understanding your target market, creating back blurb/sales copy, organizing your book page on the retail websites, including categories, pricing and your tips for reaching the bestseller lists

  • How to get book reviews and use paid advertising for spiked sales

  • Key aspects of traditional media and PR. How to find the story about you and your book, how to choose and pitch editors and journalists, as well as how to act when you get the call. How to network in person and through professional speaking and events.

  • Your author platform and marketing for the long-term. Branding, your author website, email marketing, content marketing with text blogging, audio and video, plus social networking

  • Tips for launching your book and where to get started, as well as Q&A time with Polly and Joanna throughout the day

Learn from authors who specialize in marketing their own books.

Joanna Penn writes bestselling thrillers under J.F.Penn, with over 80,000 books sold in 30 countries. She’s also the author of non-fiction books, including the Amazon #1 bestseller ‘How To Market A Book’. Joanna was voted one of The Guardian’s Top 100 Creative Professionals in 2013, and her site for writers has been voted one of the Top 10 Blogs for writers three years running. Joanna is also an international, professional speaker and has been featured on BBC World, BBC Radio 4, The Guardian, The Independent, Forbes, London Book Fair, and Wired, although she focuses primarily on internet marketing. Connect with Joanna @thecreativepenn

Polly Courtney is the author of six novels and a business book about entrepreneurship. She is also is an experienced speaker and media commentator with many TV, radio and press appearances including CNN, Channel 4 News, BBC News, Sky News, Grazia, Company Magazine, BBC Radio 4, Wired Magazine, The Independent, The Guardian and Marie Claire. In 2011, on the publication of her fifth novel, Courtney famously walked out on her publisher HarperCollins, frustrated by the ‘chick lit’ marketing of her books. Connect with Polly @pollycourtney


In the words of previous attendees…

“Fab. Down to earth info presented professionally and entertaining too.I didn’t expect it to be so engrossing, but it was.”

Debbie Flint, on the Book Marketing Masterclass, Feb 2014

“Excellent! The amount and level of detail was excellent. All the sessions were of a very high standard and expertly delivered. The time was managed well and questions were answered effectively. Great stuff, excellent value for money.”

Michael Cairns, on the Book Marketing Masterclass, Feb 2014

“Joanna Penn has an intuitive understanding of how marketing works and how that pertains to the unique challenge of reaching readers and selling books. Her advice is always practical, actionable, and – most importantly of all – effective.” 

David Gaughran, author, Let’s Get Digital and Let’s Get Visible

“Highly recommend. Polly clearly knew her stuff, presented all the information well and in a structured way. She was an engaging and encouraging speaker.”